A press conference was held today to present the results of the media monitoring study of the Rali Vinho da Madeira. The data presented is based on the analysis of metrics with scientific rigour and accredited methodologies.

The financial impact generated by Rali Vinho da Madeira exceeded €10 million, an increase of around 25% compared to the previous year. These figures were obtained by measuring the AVE (Advertising Value Equivalent).

José Paulo Fontes, President of the Organising Committee, stated that ‘these results are enlightening about the impact of Rali vinho da Madeira on the media and the regional economy’, and that it is also ‘an excellent promotional vehicle’.

The data was presented by Francisco Freitas, from the company Presspower, who highlighted the positive results of Rali Vinho da Madeira's reach, with a significant increase in the media coverage of the event.

Internationally, great emphasis was placed on the notoriety and positivity that the event created as a sporting competition.

The significant number of news items carried by the regional, national and international media reached 1,178 news items, online, in newspapers and on television.

This significant coverage reached an average of more than 37,000 impressions per news item, with a total value exceeding 44 million impressions. Television was one of the media that most promoted the event, through RTP Madeira and RTP International, which broadcast the event to Europe and America. Also noteworthy was the coverage by various generalist channels, which broadcast news about Rali Vinho Madeira during prime time on European television channels, enhancing the value of the event.