The enthusiasts of Rali da Madeira can now purchase official merchandise for the 2026 edition. The organisers have set up two shops—located at Praça do Povo (Podium area) and Praça CR7—offering a variety of items featuring the event and its mascot, Zeca.

Available products include official T-shirts in various colors and sizes, mugs, pens, pencils, keychains, stickers, and other commemorative items, allowing fans to take home a memento of one of the most iconic events in national motorsport.

This year, the collection also includes a line dedicated to the mascot Zeca—a well-known figure of Rali da Madeira who continues to win over fans of all ages and strengthen the event's identity among younger audiences.

The Praça do Povo shop, located next to the podium, will be open from July 27 to August 1, while the Praça CR7 shop will operate from July 29th to August 1st, coinciding with key moments of the competition. Opening hours vary depending on the day of the event, extending until 9:30 PM on the busiest days.

The Organising Committee invites all spectators, competitors, and visitors to stop by the official boutiques, where they can find exclusive merchandise for the 2026 Madeira Rally and the mascot Zeca, celebrating yet another edition of what is considered one of the most spectacular tarmac rally events.

Official Boutique Hours: 10:00 AM to 7:00 PM; hours are extended until 9:30 PM on race days.

Boutique 1 – Praça do Povo (Podium): July 27th to August 1st.

Boutique 2 – Praça CR7: July 29th to August 1st.